The real disruption isn't travelers talking to AI assistants — it's machines negotiating directly with machines, and a hospitality infrastructure built entirely around human browsing behavior that is nowhere near ready f...
Digital employees are moving beyond assistants and chatbots. They can now sit inside hotel workflows, execute operational tasks, and change how hospitality teams think about work.
Ira Vouk | Mar 2026 | www.iravouk.com A plain-language guide for hoteliers on the difference between AI assistants and AI agents, how to build a first digital employee within 10 minutes, and where agentic workflows will...
Ira Vouk | Hospitality technology consultant, educator, and advocate for an open, intelligent, and fair industry “ Agentic booking ” has become one of those phrases everyone uses and few define. It sounds futuristic, pow...
Ira Vouk | Hospitality technology consultant, educator, and advocate for an open, intelligent, and fair industry | www.iravouk.com We’ve heard this promise before. The Internet was supposed to decentralize travel. Then c...
In this article I described the relationship between Model Context Protocol (MCP) that helps AI systems access external data and A2A (Agent-to-Agent communication) that helps them talk to each other . This shorter articl...
If you’ve been anywhere near LinkedIn lately (including my profile ), you’ve probably been hit by an alphabet soup of acronyms: AI, GenAI, AEO, GEO, MCP, A2A, and maybe even a mysterious “agentic something.” Don’t panic....
Over the past year, we’ve all been talking (and hearing) a lot about MCP , the Model Context Protocol . It’s the new standard introduced by Anthropic and now being adopted by OpenAI and Google — essentially a new, more i...
https://iravouk.com/aeo/ The age of AI search is here and it’s already reshaping how travelers discover and book hotels. Instead of scrolling through endless links, guests now expect AI platforms like ChatGPT, Gemini, or...
AI has officially entered the booking funnel For years, hotels have been adjusting to search engine optimization (SEO), online travel agencies (OTAs), and metasearch. But today’s reality is different: AI assistants like...
If you’ve ever tried to build or adopt a piece of hotel tech, you already know what a tangled mess we’ve gotten ourselves into. The hospitality industry doesn’t just have an interoperability issue — it has a full-blown,...
Imagine a hotel company that doesn't rely on a Frankenstein-esque business model cobbled together from a franchise, a management company, and a brand – each with their own agenda, their own KPIs, and absolutely zero alig...
Reader discretion is advised. May trigger PTSD if you’ve been in our industry long enough. Do not proceed if you are pregnant, prone to heart palpitations, emotionally attached to legacy software, or still recovering fro...